When AI recommends a business, is it you?
AI gives customers a shortlist of businesses to choose from. We make sure yours is on it.
For UK service businesses, professionals and local brands.
Track and improve how AI tools like ChatGPT understand and recommend your business to the customers choosing who to buy from.
Representative example. AI answers vary, but the pattern is the same: a few names, chosen for you.
AI doesn’t recommend the best business. It recommends the easiest to verify.
Your reputation lives in referrals, reviews and years of good work, and most of it is invisible to a machine. AI builds its shortlist from what it can read, check and cite about you. So the recommendation doesn’t go to the best firm. It goes to the firm that’s easiest to verify.
Which means being overlooked isn’t a verdict on your work. It’s a gap in what the engines can see, and a gap can be closed. First, the scale of the shift.
The change is measurable. So are the limits.
We use named sources and state the population behind each figure. No vague “AI is taking over” claims.
clicked a traditional result when a Google AI summary appeared, versus when it did not.
Pew 2025 ↗Google still matters. But a growing share of your customers form a shortlist from an AI answer before they reach a results page, and that shortlist is decided by what the engines can access, understand and verify about you. Right now, hardly anyone is competing for the spot. So the shift is real. The question is whether it reaches a business like yours.
Built for businesses where one enquiry is worth real money.
If customers choose you on trust, location, proof and expertise, then how AI describes you now matters. Fyndable is a strong fit for:
If one client is worth four figures, you don’t lose rankings when AI overlooks you. You lose enquiries you never knew existed. They don’t show up in any report, and nobody calls to tell you they chose someone else. The phone just rings slightly less. The first step is finding out whether that’s already happening to you.
See how visible you are.
Six plain questions, scored on the spot. It's a transparent self-assessment of your foundations, not a live ranking and not a claim we've already inspected your site. The full site inspection is the paid audit.
Calculating…
Here’s what that number can’t see
This score is built from your own answers, so it shows where you think you stand. What it can’t show is how the engines actually read your site, which sources they trust about you, and who they name instead. That takes an inspection, and the inspection is the £99 Snapshot.
Get my £99 Snapshot →Open ChatGPT. Ask who it recommends.
Use a signed-out session, or a fresh chat with history cleared. If AI has learned your firm from previous chats or your account, it may name you regardless. A clean session is the honest test.
Ask ChatGPT or Perplexity to recommend a firm like yours, in your town, for the thing you’re best at. See who it names, and whether you’re there. That one prompt is the whole argument. What it can’t tell you is why those names were chosen, or what would put yours among them. That part takes an inspection.
Your free score finds the gap. The Snapshot fixes it.
The free score gives you a quick indication of how visible you are. The £99 Snapshot is where we manually dig in and tell you exactly what's wrong and what to do about it.
Tells you if there's a problem
A fast, indicative read built entirely from your own answers about the foundations.
- Your indicative AI Visibility Score
- The six foundations behind it
- The first signs of what's holding you back
Shows you exactly what to fix
We manually check your site, test the questions your customers ask, and pinpoint where AI can and can't understand you.
- Whether AI can understand what you do
- Whether your services, location and trust signals are clear
- Which nearby businesses are recommended instead
- The five highest-impact fixes to make first
- A simple action plan, not a vague SEO report
Start with the free score. If there's a real gap, the Snapshot gives you the fix list.
What we actually do.
Fyndable isn't an automated dashboard that spits out a number. It's a human-led audit: our team examines your business the way an AI engine does, then shows you exactly why you are, or aren't, being recommended. We assess your visibility across ten factors that determine whether AI can find, understand, trust and cite you.
Can AI read you?
We check whether your site carries the structured information AI needs to understand what you do, who you serve and where, the foundation most businesses are missing entirely.
Do you answer the real questions?
We look at whether your content directly answers what clients ask before they buy, the exact material AI lifts and attributes when it recommends a business.
Can AI trust you?
We assess your credibility signals, credentials, experience, reviews and results, and whether they're presented in a form AI can actually read and cite, not buried in images.
How do you compare?
We test the queries your customers use and see who AI recommends instead of you, then identify the positioning gap you can own that your competitors can't.
What you receive
A clear report scored against all ten factors, the specific fixes ranked by impact, and a prioritised plan to act on. Depending on your tier, that extends to competitor breakdowns, copy-and-paste technical templates, rewritten pages and a tracking dashboard. Everything is delivered remotely, with a real expert behind the analysis rather than an algorithm.
The ten factors we score
No black box. Here's exactly what we assess, tap any to see what it means.
01Structured data
Whether your site carries the machine-readable information that tells AI what your business is, what you offer, and where, the single foundation most businesses are missing.
02Answer readiness
Whether your content directly answers the real questions customers ask, in the plain language they use, so AI can lift and attribute it.
03Content depth & substance
Whether there's enough genuine written content for AI to read and quote, rather than a largely visual site it can't interpret.
04Content structure
Whether your pages are organised with clear headings and logical structure that AI can parse and pull from accurately.
05E-E-A-T signals
Experience, expertise, authority and trust, whether your credentials, qualifications and track record are stated in readable text, not just implied.
06Citation worthiness
Whether your site gives AI clear, quotable, attributable statements it can confidently cite as a recommendation.
07Reputation & reviews
Whether your proof, reviews, results, testimonials, is surfaced on your own site in a form AI can read, not locked on third-party platforms.
08Local relevance
Whether your site makes your location and service area unmistakable, so AI recommends you for the right "near me" and town-specific questions.
09Active authority
Whether you show signs of being a current, active expert in your field, rather than a site that went quiet years ago.
10Competitive position
How you compare to the businesses AI names instead of you, and the specific positioning gap you can own that they can't.
A sample of our work
Premium auditThis is a real Premium GEO audit, every page redacted for client confidentiality. Eight pages of scoring, competitor benchmarking and a prioritised roadmap, the depth behind every Fyndable report.
Real Premium audit, fully redacted
Real audits. Real missed opportunities found.
A new dealership scoring bottom of its local market in AI search. Our audit found a positioning angle no rival could claim.
An established broker invisible for the high-value queries that mattered most. We found an entire audience no competitor was targeting.
Projected scores are estimates against our own 10-factor framework, not guaranteed rankings in ChatGPT, Google or Perplexity. They reflect the improvement we'd expect once our recommendations are implemented.
We understand how AI actually works.
The work is done by a team of people with genuine AI and computer-science expertise alongside practical marketing experience, not by an automated tool dressed up as consulting. Recommendations come from how these systems actually select and cite sources, not from hunches. Every recommendation should be understandable, traceable to evidence and useful to the person implementing it.
We know the mechanics
We understand how large language models find, weigh and cite the sources behind their answers, the technical reality that decides who gets recommended.
We turn it into results
Technical understanding only matters if it moves the needle. We translate how AI works into specific, practical changes that make your business the one it names.
We stay ahead
AI search is changing fast. We track how the major engines evolve so your visibility is built on how they work now, not how they worked last year.
Three ways to get found.
Snapshot covers the 5 core factors; Blueprint and Authority cover the full 10-factor framework. If in doubt, start with the Snapshot: its job is to tell you whether the bigger work is worth doing. A £99 answer to a £349 question, and one four-figure client covers any tier several times over. No payment is taken on this page, we confirm scope and price before any work begins.
- 8-page AI Visibility Report
- Your score across the 5 core factors: services, location, content, proof and schema
- The specific weaknesses stopping AI from understanding and trusting your business
- The 5 highest-impact fixes, ranked
- Delivered within 3 working days
- 15-page report scored across the full 10-factor framework
- Two competitors scored side by side, and why AI recommends them instead of you
- Your full 10-factor score with the reasons behind each
- Whether your business signals E-E-A-T (experience, expertise, authority, trust) in the way AI checks
- Schema review with step-by-step implementation your developer can follow
- How your site answers the questions your buyers actually ask
- A prioritised 30/60/90-day roadmap
- 20–25 page strategic audit across all 10 factors with specific written fixes
- Up to 5 competitors dismantled: why AI names them, and what would put you above them
- Three key pages rewritten and optimised for how AI reads and cites
- Custom schema templates, ready to paste into your site
- Industry-specific prompt research: the exact queries your buyers actually use
- Full FAQ content strategy with before-and-after examples
- Tracking dashboard set up so you can watch the shift over time
Every audit is done by hand, so we take a limited number each month. When the month is full, new requests queue for the next.