When AI recommends a business, is it you?
AI gives customers a shortlist of businesses to choose from. We make sure yours is on it.
For UK service businesses, professionals and local brands.
Track and improve how AI tools like ChatGPT understand and recommend your business to the customers choosing who to buy from.
Representative example. AI answers vary, but the pattern is the same: a few names, chosen for you.
This isn't coming. It's already here.
The way people find and choose businesses is moving, fast, from scrolling links to asking AI for a straight answer. The numbers are no longer small.
of UK adults now use AI tools to find products, services and advice. Among 18 to 34s, it's 75%.
Which?of UK searches already show an AI Overview above the usual links.
Ofcomwhen an AI summary appears, people click through to a website far less often, 8% versus 15% in a US study.
Pewof surveyed major consumer brands systematically track their AI search performance. For smaller firms the gap is likely wider.
McKinseyGoogle still matters. But a growing share of your customers are deciding who to call before they ever reach a search results page. The firms that show up in those answers will quietly win the work, and right now, hardly anyone is competing for the spot.
Built for businesses where one enquiry is worth real money.
If customers choose you on trust, location, proof and expertise, then how AI describes you now matters. Fyndable is a strong fit for:
If a single new client is worth four figures or more, being the business AI recommends, rather than the one it overlooks, quickly pays for itself.
See how visible you are.
Answer six plain questions for an indicative score on the spot. Then our team manually reviews your site and emails you the full findings.
Calculating…
Your full plan is on its way
We've logged your site. Our team will run a complete manual review: the exact fixes, ranked by impact, that lift this score. Check your inbox shortly.
See what a full audit includes →Your free score finds the gap. The Snapshot fixes it.
The free score gives you a quick indication of how visible you are. The £99 Snapshot is where we manually dig in and tell you exactly what's wrong and what to do about it.
Tells you if there's a problem
A fast, indicative read on your AI visibility, based on your answers and a manual check by our team.
- Your indicative AI Visibility Score
- A manual look at your website
- The first signs of what's holding you back
Shows you exactly what to fix
We manually check your site, test the questions your customers ask, and pinpoint where AI can and can't understand you.
- Whether AI can understand what you do
- Whether your services, location and trust signals are clear
- Which nearby businesses are recommended instead
- The five highest-impact fixes to make first
- A simple action plan, not a vague SEO report
Start with the free score. If there's a real gap, the Snapshot gives you the fix list.
What we actually do.
Fyndable isn't an automated dashboard that spits out a number. It's a human-led audit: our team examines your business the way an AI engine does, then shows you exactly why you are, or aren't, being recommended. We assess your visibility across ten factors that determine whether AI can find, understand, trust and cite you.
Can AI read you?
We check whether your site carries the structured information AI needs to understand what you do, who you serve and where, the foundation most businesses are missing entirely.
Do you answer the real questions?
We look at whether your content directly answers what clients ask before they buy, the exact material AI lifts and attributes when it recommends a business.
Can AI trust you?
We assess your credibility signals, credentials, experience, reviews and results, and whether they're presented in a form AI can actually read and cite, not buried in images.
How do you compare?
We test the queries your customers use and see who AI recommends instead of you, then identify the positioning gap you can own that your competitors can't.
What you receive
A clear report scored against all ten factors, the specific fixes ranked by impact, and a prioritised plan to act on. Depending on your tier, that extends to competitor breakdowns, copy-and-paste technical templates, rewritten pages and a tracking dashboard. Everything is delivered remotely, with a real expert behind the analysis rather than an algorithm.
The ten factors we score
No black box. Here's exactly what we assess, tap any to see what it means.
01Structured data
Whether your site carries the machine-readable information that tells AI what your business is, what you offer, and where, the single foundation most businesses are missing.
02Answer readiness
Whether your content directly answers the real questions customers ask, in the plain language they use, so AI can lift and attribute it.
03Content depth & substance
Whether there's enough genuine written content for AI to read and quote, rather than a largely visual site it can't interpret.
04Content structure
Whether your pages are organised with clear headings and logical structure that AI can parse and pull from accurately.
05E-E-A-T signals
Experience, expertise, authority and trust, whether your credentials, qualifications and track record are stated in readable text, not just implied.
06Citation worthiness
Whether your site gives AI clear, quotable, attributable statements it can confidently cite as a recommendation.
07Reputation & reviews
Whether your proof, reviews, results, testimonials, is surfaced on your own site in a form AI can read, not locked on third-party platforms.
08Local relevance
Whether your site makes your location and service area unmistakable, so AI recommends you for the right "near me" and town-specific questions.
09Active authority
Whether you show signs of being a current, active expert in your field, rather than a site that went quiet years ago.
10Competitive position
How you compare to the businesses AI names instead of you, and the specific positioning gap you can own that they can't.
A sample of our work
Premium auditThis is a real Premium GEO audit, every page redacted for client confidentiality. Eight pages of scoring, competitor benchmarking and a prioritised roadmap, the depth behind every Fyndable report.
Real Premium audit, fully redacted
Real audits. Real missed opportunities found.
A new dealership scoring bottom of its local market in AI search. Our audit found a positioning angle no rival could claim.
An established broker invisible for the high-value queries that mattered most. We found an entire audience no competitor was targeting.
Projected scores are estimates against our own 10-factor framework, not guaranteed rankings in ChatGPT, Google or Perplexity. They reflect the improvement we'd expect once our recommendations are implemented.
We understand how AI actually works.
Most agencies treat AI search like a guessing game. We don't. Fyndable is a team that combines genuine artificial intelligence and computer science expertise with practical marketing know-how, so we work from how these systems actually select and cite sources, not from hunches.
We know the mechanics
We understand how large language models find, weigh and cite the sources behind their answers, the technical reality that decides who gets recommended.
We turn it into results
Technical understanding only matters if it moves the needle. We translate how AI works into specific, practical changes that make your business the one it names.
We stay ahead
AI search is changing fast. We track how the major engines evolve so your visibility is built on how they work now, not how they worked last year.
Three ways to get found.
Snapshot covers the 5 core factors; Blueprint and Authority cover the full 10-factor framework. Either way, you always see exactly how your score is calculated.
- 8-page AI Visibility Report
- Your score across the 5 core GEO factors
- Checks on services, location, content, proof and schema
- The top 5 fixes holding you back, ranked by impact
- Delivered within 3 working days
- 15-page report scored across the full 10-factor framework
- Dedicated E-E-A-T & citation-worthiness audit
- 2 competitors scored, see who AI recommends instead
- Schema review with step-by-step implementation guide
- Full natural-language analysis of how you match buyer questions
- A prioritised 30/60/90-day roadmap
- 20–25 page strategic audit on the full 10-factor framework
- Up to 5 competitors scored & dismantled
- E-E-A-T deep-dive with specific written fixes
- Custom schema templates, ready to copy & paste
- Industry-specific AI query research for your market
- Three key pages rewritten & optimised for citation
- Full FAQ content strategy + before/after examples
- Tracking dashboard setup
The honest answers.
What exactly is GEO?
Generative Engine Optimisation is the practice of optimising your website so AI search engines (ChatGPT, Perplexity, Google's AI Overviews and others) can find, understand and cite your business when they answer a customer's question. It's about being the answer, not just a link.
How is this different from SEO?
Traditional SEO fights to rank in a list of links. GEO optimises for being the single answer the AI gives. It leans on structured data, citation-worthy content, clear answers, and natural-language alignment. The two complement each other.
How is the score calculated?
We use a documented 10-factor framework covering schema, content structure, E-E-A-T signals, citation-worthiness, answer-readiness and more. You see the full breakdown, no black box. The instant score here is indicative; your full audit confirms it.
How quickly will I see results?
GEO is an emerging field, so early movers gain the most. Quick wins like schema and FAQ content can show within a few weeks; deeper authority compounds over the following months.
What if I'm sceptical this actually works?
Healthy scepticism is fair. Here's the honest case: a large and growing share of people now ask AI tools to recommend a business before they ever open a traditional search. Those tools answer with a short list of names, and that list is decided by what AI can read and trust about each business. We don't ask you to take this on faith. Run the free score, then ask ChatGPT or Perplexity to recommend a business like yours in your area and see who it names. If it isn't you, that's the gap we close. We show you exactly what we'd change and why, so you can judge the reasoning for yourself before spending anything.
Can't I just check this myself in ChatGPT?
Yes, and you should. Ask ChatGPT, Perplexity and Google's AI tools who they recommend in your area. But that only gives you one answer, from one prompt, at one moment. It doesn't show you why those businesses were chosen, what signals your site is missing, whether AI understands your services correctly, how it's interpreting your competitors, or which fixes would make the biggest difference. That diagnosis, and the fix list, is what the audit gives you.
Do you guarantee AI will recommend my business?
No, and anyone who promises that isn't being straight with you. AI answers vary by prompt, engine and moment. What we can do is improve the signals these tools rely on: clear services, location relevance, structured data, answer-ready content, visible proof, reviews, credentials and stronger positioning against competitors. That meaningfully improves your chances of being understood, trusted and recommended. The honesty is the point.
Be the answer AI gives.
Find out where you stand in two minutes, then let us show you how to climb.
Get your free AI Visibility Score →Prefer to just talk?
Not ready to run the score? Tell us a little about your business and we'll get back to you with how we can help.
Or email directly: jack@fyndable.co.uk